For the fashion-conscious woman, a new boutique has local fashionistas talking. It’s called HER. The owner is Denise Fiorini, and her manager/buyer is Deborah DeCordova. These two women know ladies’ fashion. Deborah has spent her entire career in the fashion industry and knows it from all sides—design, buying, retail and personal stylist. When you are shopping at HER, you are definitely in good hands.

“HER is for everyone,” Denise says. “We want to have beautiful clothes and accessories here for women of all shapes, sizes and ages. The other day I loved seeing a mother and her daughter shopping together.”  

At HER, they offer several top designers with a wide range of styles that appeal to different budgets. HER was conceived to fit all lifestyles and budgets.  Denise’s point—everywhere you look, there are beautiful fashions—great colors, trendy fabrics and fresh styles.  

2235 H St., Bakersfield, California, 661.873.4081,